SDL SmartTarget

A relevant user experience means that everything you say online counts. Differentiate from your competitors by delivering the right message, to the right person at the right time. SmartTarget puts you in control of state-of-the-art personalization and targeting practices, creating impact through relevant engagement.

Impact through relevant engagement

SmartTarget knows where visitors come from – Google, Facebook, Twitter, your search marketing campaigns or affiliate websites – and enables you to target and optimize your landing pages based on these sources. It also uses the search terms from search result referrals, so you don’t need to second-guess what your visitors are looking for.

Our marketers were amazed when they realized what they can do.The extent to which they can create a relevant, personalized visitor experience is more specific and precise than ever. For the first time, they can actually target their customers without relying on IT and development teams.

Robert Forss, Solution Architect Web Portals at Telenor

Find out how Telenor Bredbandsbolaget uses SDL SmartTarget to enhance their personalized marketing offers!

Functional overview
Highlights
Video

Grab their attention

First impressions count! In the digital world, it only takes visitors a split second to decide whether your website is relevant or not. With SmartTarget, you grab your visitors' attention right from the first click.

Take a look at the SmartTarget video!

Engage your visitor

Automated personalization rules make it faster and cheaper for you to deliver relevant and personal engagement.

SmartTarget lets you create and apply intuitive targeting rules for your entire website, extending to search and navigation.

Find out more about Targeting, Personalizing and Profiling in this Gilbane White Paper!

Win their loyalty

SmartTarget increases conversion by predicting the offers to which a customer is most likely to respond.

Differentiate through the quality of your offers and the extent to which they are tailored to that specific individual.

10 years of proven success

Increased conversion rates
Lowered bounce rates
More return visitors & repeat sales
Increased productivity
Increased upsell and cross-sell opportunities
Higher customer engagement

Marketers in control

Promotional content and navigation relevance
Targeted campaigns across multiple channels
Personalized search rankings
Intelligent navigation
Real-time targeting based on real data

View the SDL SmartTarget video