Case studies

Learn more about SDL's online marketing and enterprise web content
Over 600 organizations have successfully implemented SDL Tridion.

ABN AMRO Print case study

SDL Tridion offers ABN AMRO a solution that included integration with IBM WebSphere, PeopleSoft, Verity, and meets up with the stringent needs of the banks' own security layer, plus new and improved external online services and further develop of mobile services.

ABN AMRO case study

ABN AMRO is one of the largest international banks in the world. Its’ network of branches operate from more than 4,500 locations in 53 countries. ABN AMRO was looking for a solution that included integration with IBM WebSphere, PeopleSoft, Verity, and meet up with the stringent needs of their own security layer.

Abu Dhabi Commercial Bank case study

The Abu Dhabi Commercial Bank is a diversified full service bank. ADCB wanted a robust WCM solution devision that was scalable, user friendly and ensured fast implementation. The bank sought a content management solution in which contributors were empowered to edit content themselves.

Atlas Copco case study

Atlas Copco approaches its international customer base like a local company. They turned to SDL to ensure their web communication is timely, efficient and reflects the Atlas Copco brand values of innovation, interaction and commitment to customer satisfaction and productivity.

BBVA case study

Through SDL Tridion, BBVA has been able to automate publication of content; create workflow processes for publishing content; reuse and separate content across different websites; localize different international sites and create a transactional website.

BBVA-experience case study

One of BBVA’s core corporate principles is placing their customers at the center of their business. BBVA wanted to make sure it followed through on this commitment to customers by giving them control over their online experience.

Breastcancer.org case study

breastcancer.org has been online since 1999 when it first populated its site with content straight from the book ‘Living Beyond Breast Cancer’. It fast became an important online resource for its visitors.

Breastcancer.org Advance case study

breastcancer.org stays up-to-date on the latest research and treatment options, but it also goes beyond the medical jargon and explains how breast cancer really hits home. With everything from statistics to discussion boards, it’s a lot to manage, but staff has the tools and drive to make it work.

British Dental Association case study

The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. BDA had highly ambitious plans to transform its website to lie at the heart of the organizations core strategy to provide a valuable online service for its members.

Brussels Airlines case study

SN Brussels Airlines chose SDL Tridion due to its wealth of experience, maturity with other airline companies and its unique BluePrinting technology.

Career One Stop case study

When CareerOneStop came to SDL, it was ready to simplify its content publishing system – and it wanted to do it quickly. SDL understood the problems CareerOneStop faced. One feature of particular interest for CareerOneStop was SDL's content modeling mechanism that models both content requirements and processes.

City of Boston case study

With responsibility to account to more than half a million residents (and reaching many more), SDL Tridion provides the City of Boston with a tool to communicate accurate, consistent and timely information.

Compassion International case study

Compassion is a non-profit organization that focuses on meeting the needs of children in the developing world. Its mission is to alleviate child poverty by providing a combination of programs that help Compassion-sponsored children to thrive, not just survive.

Corona Direct

SDL Tridion addressed Corona Direct's three main goals for their new website: a high-performance platform, empowering marketers and improved online interaction with customers and prospects. Corona Direct achieved greater efficiency by enabling their marketers to make changes to their site directly.

Derbyshire County Council case study

The decision to overhaul Derbyshire County Council’s Web site and intranet was taken as part of a wider project to provide acccess to all of its services online. SDL Tridion enabled council departments to update the websie directly and to develop dynamic online services.

DNV case study

With SDL Tridion, DNV has launched more than 30 national sites – ranging from Norway, Sweden and Denmark, to USA, Japan, China, India, Chile and Brazil. SDL Tridion is also used to publish to various news channels.

Emirates case study

Emirates use SDL Tridion to manage around 60 regional sites including Chinese, Japanese and Arabic of emirates.com and for almost all sites which represent more than 15 different brands of the Emirates Group, including emirates-holidays. com, skywards.com and arabian-adventures.com.

Friesland Insurance case study

De Friesland Zorgverzekeraar is a major insurance company in the Northern part of Holland and serves over 500.000 people. Clear communication and excellent services are mission critical for De Friesland.

Goodyear case study

With more than 120 B2C Web sites to update and maintain in Europe, Middle East and Africa alone, Goodyear Dunlop Tires turned to SDL Tridion for its Web Content Management solution to communicate to its worldwide audience. SDL Tridion supports websites for multiple brands as well as translation.

Harris Corporation case study

Harris Corporation is an international communications and information technology company serving government and commercial markets worldwide. They chose SDL Tridion to deliver efficient processes, to empower business owners and to manage multiple sites and languages.

ING Real Estate case study

ING Real Estate’s intranet, “Real Insight”, helps more than 100,000 employees quickly access the information they want. Within 40 business days of beginning the build phase, ING Real Estate’s implementation was completed on time, on budget and to scale with the planned scope of the project.

Interpolis case study

Interpolis, one of Holland’s major providers of insurance and retirement plans, has chosen SDL to help them bring value to their business. SDL Tridion helps Interpolis remain true true to its core value: crystal-clear-communication in its portfolio of products and services and in its daily interaction with target groups.

KLM case study

SDL Tridion plays a key role in helping KLM to capitalize on the revenue potential of online sales channels and make a success of online marketing campaigns, enabling KLM to manage a complex hierarchy of channels at a low cost per channel and a very high speed.

Kaeser Kompressoren case study

Find out how Kaeser Kompressoren uses SDL Tridion to roll out a central website to more than 40 countries using a single platform, a centralized server and a centralized team.

Lexus case study

The Lexus pan-European website has been adopted in more than 29 markets, delivered in 23 languages from the Czech Republic to Spain and from Finland to Italy. As a result of their redesign, the total number of site visits in the core European markets increased by more than 500 percent.

Liverpool City Council case study

With the help of the SDL Tridion Content Management System, Liverpool Direct Limited [LDL] has transformed Liverpool City Council's website into one of the top performing Local Authority Web site in the UK. As a consequence of deploying SDL Tridion, hosting and support costs were lowered by £62k per year.

Mandarin Oriental case study

Mandarin Oriental Hotel Group is an award-winning, international hotel investment and management group with an ambitious mission: to be recognized as the premier global luxury hotel brand. Today, Mandarin Oriental centrally manages websites for each of its 26 hotels in addition to a mobile website using SDL Tridion.

Middlesex University case study

Middlesex University, an internationally recognized university, serves more than 34 000 students in London and abroad. Middlesex University chose SDL Tridion to manage their content driven website.

Ministry of Justice case study

SDL Tridion makes it possible for the Ministry of Justice for the Netherlands to react quickly and accurately to changes in the law or major news events and to update this information across a variety of sites.

Mitsubishi Motors case study

Mitsubishi Motors focuses on a supreme online customer experience and leverages videos to engage with their customers and prospects. SDL Media Manager enables Mitsubishi Motors to create and manage a compelling and innovative online customer experience.

Mondial Assistance case study

The Mondial Assistance Group is an international leader in travel insurance, assistance and services, providing its clients with innovative solutions tailored to their specific needs.

OP Bank Group case study

OP Bank's web-based “portal” allows customers to access their checking, savings and investment accounts and access a wealth of information about the bank’s products. OP’s portal combines SDL Tridion for branding and content authoring and CRM solutions to manage customer data and campaign groups.

Quest Software case study

Using SDL Tridion, Quest deployed a support website, using their already considerable investment in creating a knowledge base, from which both the internal Quest team and its customers and prospects could easily find information. The new site makes finding solutions easier and quicker for both internal and external users.

Rabobank case study

SDL Tridion provides Rabobank Personal Portal, an Intranet site for more than 300 local branch offices. In addition, they use SDL's integrated Outbound E-mail for online marketing campaigns such as e-mail newsletters, directly linking newsletter website content.

Repsol YPF case study

Repsol YPF is also the largest private energy company in Latin America in terms of assets. Its websites need to reflect Respol’s international status by being available in many languages and deliver localized content yet remain consistent in branding.

Ricoh case study

With SDL Tridion, Ricoh is able to communicate with the different brands, reuse common regional content, remain brand consistent and provide content in many different languages as well as allowing local markets to upload their own information to their own country websites.

RSPB case study

The RSPB use SDL Tridion’s unique BluePrint technology, ensuring consistent content, messaging and branding across all areas of their website and branded material. The solution’s easy-to-use interface means that even non-technical users can easily contribute content.

Denver International Airport case study

Denver International Airport (DIA) is consistently recognized as a leader internationally for world-class customer service, airport amenities and traveler-friendly features. Using a new solution, individual travelers receive all the information they need to create a seamless and pleasurable airport experience.

Scania case study

Scania chose SDL’s WCM software solution for its online activities because of its globalization capabilities. It was decided that such a platform would promote the Scania brand through integrated communications and support coordinated distribution of services and content on the internet.

Sodexo case study

SDL Tridion helps Sodexho retain brand consistency and present a united look and feel that is instantly recognizable.

Sogeti case study

Sogeti chose SDL Tridion for its unique BluePrinting technology and the ability to localize content. In addition to their website, Sogeti also uses SDL Tridion for their intranet. SDL Tridion makes this simple through its BluePrinting technology, allowing for easy content reuse on multiple sites.

Telenor case study

The Telenor Group provides voice, data, content and other communication services to 14 countries across Europe and Asia. Telenor has grown from a national telephone company in Norway, to become one of the world’s largest mobile providers in less than two decades, with a subscriber base of 172 million mobile subscribers.

Telenor Bredbandsbolaget and SDL SmartTarget

Telenor’s broadband division, Bredbandsbolaget, uses SDL Tridion SmartTarget to provide existing customers with offers tailored to their specific profiles and behavior.

Tessenderlo Group case study

Tessenderlo Group, an international chemicals company, built their new website on the SDL Tridion content management system which makes it possible to maintain a healthy balance between the need for centralized and decentralized content delivery.

Thomas Cook case study

With the importance of the online channel in the travel market accelerating, Thomas Cook needed to ensure a pervasive engagement strategy for their web estate. The eCommerce team decided for SmartTarget technology as the core of their merchandizing solution.

Tourism Flanders case study

Tourism Flanders' overall goal is promote Flanders internationally as a tourism destination, increasing the number of overnight stays in Flanders. Tourism Flanders now provides local markets with website design, branding and navigation, making it easy to ensure a consistent brand presence in all markets.

Tourism Ireland case study

Tourism Ireland uses SDL Tridion for their enterprise publishing system, allowing their offices around the world to more easily tailor the content of their market websites to local requirements. Tourism Ireland identified a significant 50% increase in visitor traffic.

Unilever case study

With SDL Tridion Unilever rolled out their rebranded identity to its 240,000 employees in 150 countries, its third party agencies, and ensured all communication going forward is consistent with brand guidelines.

Virgin Money case study

Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. Virgin Money launched a new website with a strategic push to move its customer base away from telephony and onto its website to communicate its product range and brand more effectively.

Yamaha Motor Europe - TMS case study

The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion.

Yamaha Motor Europe case study

Yamaha Motor Europe excels at giving visitors an interactive online experience, which is easy to use and rich in visual appeal. Yamaha continually strives to improve customer usability and extend the online experience so that users get a really up-close and personal virtual view of the full product range.

YHA case study

Using SDL Tridion, YHA has created greater interactivity with users see a revenue increase of 125 percent. YHA also uses Outbound Email to customize its campaigns, reuse existing content and ensure their brand image carries through onto email templates.