Analyst reports

Forrester, Gartner, Gilbane Group provide independent analysis

We caught the attention of industry analysts from our very first content management
product and have since been featured by the press around the world, appearing in
TIME Europe Magazine, the Wall Street Journal, InfoWorld, Elsevier, ComputerWorld
and many more.

Gartner Magic Quadrant for Web Content Management 2011

SDL was named a Leader in the "Gartner Magic Quadrant for Web Content Management” report (November 2011). This independent report evaluates vendors on both Ability to Execute and Completeness of Vision.

The Forrester Wave: Web Content Management, Q3 2011

Forrester Research, Inc. has named SDL a Leader in "The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011” independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."

WCM Alive & Well Thanks to Online Customer Experience

In this Forrester paper, enterprises expressed an overwhelming plan to continue their investment in WCM. Today's focus is on using WCM in conjunction with technology that supports web and multichannel initiatives.

Outsell’s Gilbane report: profiling, personalizing, and targeting

The time is right for global companies to take a fresh look at personalization. This paper takes a look at the power and value of contemporary personalization and how organizations can realize its benefits. The ability to execute effective personalization offers real and achievable business benefits—no longer just a promise.

Gilbane: Multilingual Marketing Content

This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites.

Forrester Report: Put Video at the Heart of Your Content Strategy

Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video, as the pin-up content format of the Splinternet era, must be central to those new strategies.

Gilbane Report: Global Digital Engagement

This paper shows marketing executives and managers how to develop a playbook for solving their own Rubik's Cube of digital engagement, taking a practical, bottoms-up approach.

Compass Guide to WCM on SDL

This product/vendor evaluation from Ars Logica reviews SDL Tridion products.

Aberdeen report: Maximize Business Results Online

The Aberdeen report “Maximize Business Results Online, How Web Content Management Technology is Transforming Digital Marketing” serves as a guide for identifying best practices in online content Research Benchmark management and maximizing the business benefits of the web.

Forrester Report: How To Develop An Effective Multichannel Insurance Distribution Strategy

Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance.

Forrester Report: Trends 2010: North American Retail Banking eBusiness And Channel Strategy

2010 is shaping up to be a much better year for retail banking. While there will undoubtedly be lingering effects of the recession, the industry feels that the worst is behind it.

Forrester Case Study: BBVA Tú Cuentas

BBVA's Tú Cuentas online personal finance management service was launched in late 2008. This service lets customers see account balances and transactions from different providers in one place, categorize transactions, benchmark themselves against their peers, and view personalized product offers.

Forrester - Trends 2010 :eCommerce Platform And Technology

As market demands getting more and more complex, eCommerce technology continues to evolve. Leading industry analyst Forrester sees three major trends in eCommerce for 2010.