The Web: Your no1 touch point

The implementation of SDL Tridion has vastly improved our competitive advantage. The technology allows us to better handle the display and update of content and a wealth of other options not previously available to us. Consequently, more people are able to get the information they want and book a holiday with us in less time.

Butlins

The web is your customer’s no 1 choice for researching travel plans. More and more customers are booking online. Your websites have to be perfect. They are your flagship store.

SDL brings you all you need for an engaging online experience. With SDL Tridion, you put your marketers in control and can focus on content to give your audience that extra value that they are looking for. SDL Tridion can bring added value to your offers with external information such as maps, weather forecasts and ratings. It fully supports multimedia assets so that you can capture your customers’ imagination. Finally, SDL Tridion comes with comprehensive metadata support to assist your SEO efforts and accessibility controls to ensure compliance.

By reusing content, layout and functionality across multiple websites, you save substantial time and effort on content updates and when rolling out new initiatives.

YHA case study

YHA operates a network of more than 250 properties across England and Wales. Its accommodation is open to all and everyone can experience a warm welcome, comfortable accommodation, good food at affordable prices. Its 310,000 members receive many benefits, notably an exemption from paying a non-member supplement each time they stay with YHA.