Software

In the software industry, you face the pressure due to agile and general
new developments to roll out multiple software releases in a large number
of languages across multiple sales and marketing channels.

Issues and Challenges

With regular software releases and delays in their launch date, you need the flexibility for your supporting material to modify according to features and timelines
With marketing teams dispersed around the world, you also need to provide a consistent experience to global customers through the website
At the same time, your campaigns need to reflect global consistency but also be adapted to local cultural experiences

You need content that supports both the buying and post-sales experience that is personalized for the software sold, the target customer or business and the customer’s language.

SDL has a wide range of solutions that help you:

Have the flexibility to provide supporting material when the software releases
By reusing content that has been both written and stored in content management solutions as well as translated and automating many manual tasks, you can reduce both the time and costs of getting software out to market. This gives you more flexibility to adapt to new features or delayed software release dates.

Ensure content is relevant to the software sold, as well as the target buyer
With so much information available to everyone, your prospects need just the information relevant to them. SDL helps you make sure your content is relevant to what they purchased and how they want to buy it, as well as in the language of the customer.

Ensure brand consistency across final released versions of software
Ensure consistency of the terms you use in the software as well as in collateral and on the website. We will also help you deliver a consistent global web experience while allowing for local flexibility for the different regional marketing specialists.

Solutions

Write your content in a way that it is structured and can be reused and managed
Create content that is relevant to the software solution. Manage it, reuse it efficiently and publish it dynamically to handheld devices as well as the web and traditional paper formats
Manage your global website for global and local relevance
Ensure a globally consistent look while reflecting regional preferences and different sales channels
Automate much of the localization process and hook into your existing systems
Improve the efficiency and reduce the time of delivering high-quality source and multilingual content to support your product launches in different countries
Use localization services to help you translate your content
Ensure people translate your content correctly and do the software testing required to get products to market

COPA-DATA Case Study

SDL helped COPA-DATA deliver corporate information in an ever-increasing number of corporate languages, enabling the company to reach new markets one-third faster.

Benefits

New markets reached one-third faster

Revenue generated faster in international markets

Solutions used:

SDL Trados and SDL MultiTerm

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Net Apps Case Study

NetApp used SDL Structured Content Technologies SDL Trisoft Component Content Management system to manage multiple overlapping releases at the same time and to provide customized content for OEM partners.

Benefits

Streamlined authoring and editing processes and improve quality of final documentation

Solutions used:

SDL Trisoft CCM and SDL Global AMS

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Oracle Case Study

SDL enabled Oracle to translate information into Brazilian Portuguese, Common Spanish, Dutch, Danish, Norwegian, Swedish, Finish, Russian, Hungarian, Czech, Slovak, Slovenian, Croatian, Greek and Catalan.

Benefits

Fast turnaround and customized processes and workflows

Solutions used:

Translation management services

» Read more