Industry Articles

What is in the news concerning SDL?

Read some interesting articles related to managing content and language

Customer Strategy Trends to Watch in 2011

Source: 1to1 Magazine
Date: January 2011

What trends will alter the customer strategy landscape this year? 1to1 Media queried many industry insiders as to which customer strategy trend would make the biggest impact in 2011 in four specific areas: customer service, mobile, multichannel marketing, social media, and voice of the customer. What follows are the predictions of more than 50 industry observers and insiders, as well as their advice on what organizations should be doing to capitalize on these trends.

10 Steps to Customer Self-Service Nirvana

Source: CRM Buyer
Date: January 2011
Author: Swamy Viswanathan, Sr VP of Products and Marketing, SDL Language Technologies

If Web 2.0 and the social revolution have taught us anything, it is this: Software doesn't have to be complicated! When looking for new applications to improve self-service, make sure that your customers and internal users will be able to interact with them easily. If something requires lots of services to get it up and running, explore other alternatives before signing on the dotted line.

Why Online Translation Will Be Important in 2011

Source: BizReport
Date: December 2010
Author: Kristina Knight

Heading into the New Year, online marketers are wondering the best track to take to engage an multi-national, multi-lingual audience. As the global economy rebounds, many experts are encouraging brands and businesses to look to a global audience rather than relying only on a local or regional buying public. Before going global, however, brands need to consider the ramifications - which begin at the language barrier.

SDL Introduces Cloud Platform for Automated Translation

Source: Computer Business Review (CBR)
Date: October 2010
Author: CBR Staff Writer

SDL, a provider of Global Information Management offerings, has launched BeGlobal, which is designed to deliver a central cloud platform to manage and deliver real-time automated translation for multilingual interactions across all forms of corporate communications. The company said that its new offering combines TrustScore, and allows monolingual content managers and business users to communicate with their global customers.

SDL Language Weaver Releases New Automated Translation Tool

Source: CMSWire
Date: October 2010
Author: Marisa Peacock

When we think about global information management (GIM), it’s important that the right information gets translated into the right languages so it can be made available to the right people. SDL Language Weaver, who just launched a new GIM product called SDL BeGlobal, knows these principles.

Getting Point Across

Source: Los Angeles Business Journal
Date: September 2010
Author: Natalie Jarvey

Language Weaver now sells computerized translations to commercial customers in addition to the government.

SDL Launches Global Authoring Management System 2010 and AutoSuggest

Source: Aberdeen Group
Date: August 2010
Author: David Houlihan

Following the recent acquisitions of Xopus and Language Weaver, some may miss SDL’s July 27 announcement of the 2010 launch of the SDL Global Authoring Management System. The most notable addition in this release is SDL’s AutoSuggest technology, which searches existing stores of content to suggest when content can be reused as authors write. This kind of solution can help organizations to more effectively reuse content, which helps drive efficiency gains as well as improve the consistency and quality of documentation.

SDL Casts a Vote for Machine Translation with Language Weaver Acquisition

Source: Forrester Research Blog
Date: July 2010
Author: Tim Walters

UK-based translation service provider SDL plc has announced it will acquire statistical machine translation (MT) vendor Language Weaver for US $42.5m. Why does SDL want to pay 3.5 times revenue ($12.2m in 2009) for a money-losing ($1.0m in 2009) technology company? According to one active blog-o-tweeter (who coincidentally represents an SDL competitor), it's a cynical ploy to impress the London stock market by demonstrating that SDL is becoming a software company rather than a services provider.

SDL Acquires Language Weaver

Source: Global Watch Tower
Date: July 2010
Author: Don DePalma

SDL announced today that it was buying machine translation (MT) supplier Language Weaver for US$42.5 million. The MT supplier will become SDL Language Weaver as the entire management and technical team joins SDL as a business unit reporting directly to CEO Mark Lancaster.

SDL Tridion is Grade A Choice For Your Web Engagement Management Software Needs!

Source: contentmanagement.net
Date: June 2010
Author: Not known

CMS Wire named SDL as the leader in web engagement management solutions for 2010. CMS Wire, a content management web magazine, posted rankings earlier this month comparing 5 leaders in web content management with SDL Tridion leading the pack. CMS Wire examined different solutions in web engagement management software in order to compare the best solutions for all businesses looking to invest in web engagement management software.

SDL Updates Translation Management System to Focus on Quality

Source: CMSWire
Date: May 2010
Author: Jason Campbell

If your customers tell you that poor quality is the biggest roadblock to adopting a translation management system, then the appropriate response is to improve the quality. SDL (news,site) does just that by updating its Translation Management System to support both the LISA QA Model and the SAE J2450 linguistic standard.

Survey Shows MT Consideration and Usage Increase

Source: Global Watch Tower
Date: April 2010
Author: Don DePalma

Last week, the Association for Machine Translation in the Americas (AMTA), the European Association for Machine Translation (EAMT), and SDL announced the results of their joint 2009 survey on machine translation (MT). The findings confirmed what we found in our August 2009 report on the business case for machine translation — more consideration and use of MT, rising interest among language service providers (LSPs), and increasing awareness of the value of post-processed (aka “post-edited”) MT.

SDL Flourishing in Global Economy

Source: Daily Mail
Date: March 2010
Author: Joanne Hart

SDL is a real success story. Founded in 1992 by engineer turned entrepreneur Mark Lancaster, the group floated seven years later and is now a FTSE 250 business.

SDL Named as One of Top 10 UK-headquartered Software Companies

Source: Computer Weekly
Date: October 2009
Author: Cliff Saran

The UK has a thriving software industry with start-ups, niche suppliers and global players all producing software for UK and international users, says analyst at TechMarketView.

Modern Machine Translation

Source: Client Side News
Date: November 2009
Author: Jennifer Beaupre

As the pace of globalization increases, companies are faced with new challenges including staying ahead of the competition by reaching global markets faster, communicating with global customers in multiple languages, and the increasing cost and complexity of doing business on a global scale. Yet at the same time, selling products and services to a global marketplace introduces new costs and challenges with varying language and cultural requirements for each target market.

2009 Global Authoring Survey Results

Source: An article pubished in the Institute of Technical and Scientific Communication newsletter
Date: November 2009
Author: Sophie Hurst

SDL, a provider of Global Information Management (GIM) solutions, today announced the results of the 2009 edition of its annual Global Authoring Survey, which explores trends in the authoring of technical documentation across the globe. There were a number of key observations made, including an increase in XML and DITA adoption, as well as a rise in the number of authors who are writing documentation for a global audience, whether translated or not.

Automated Translation for Technical Documentation - Can it Deliver on the Promise?

Source: An article published in the CIDM newsletter
Date: October 2009
Author: Sophie Hurst

In the past few years, there has been a growth of interest in using automated translation in a business environment. Until now, most implementations have been in government and defence areas, but the interest has gradually been rising from corporations that can see the value that it can add to their organization. This article will look at the different uses of automated translation, how it is adding value in technical publications and how your teams can prepare content for automated translation.

An Entrepreneur's Journey

Source: Smart Magazine
Date: July 2009
Author: Wol Kolade

SDL CEO Mark Lancaster met with longtime business associate and ISIS Managing Partner Wol Kolade for a lively chat about maintaining a vision for success in good times and bad – and how ISIS made a difference at a crucial period in SDL’s history, 10 years ago.

Shedding Light on SDL’s Latest Technology

Source: LISA
Date: May 2009
Author: Andrew Draheim

SDL made a technology announcement recently that will be of interest to people who are focused on streamlining the way you create, distribute, manage and pay for your global content, whether that be in the form of websites, marketing and sales materials, product documentation, support information, legal documents etc. LISA asked Andrew Draheim, one of the most experienced, hands-on content globalization consultants, to put the SDL announcement in perspective.

Wake Up to Terminology Management

Source: ISTC Communicator
Date: Spring 2009
Author: Sophie Hurst

SDL recently conducted two surveys to explore current trends and opinions on terminology management, both in organizations commissioning translations and in the translation and localization industry. One survey was sent to translators to obtain their perspective of the use and management of terminology. In this article we will look at the detail of the issues, trends, concerns and developments raised by both surveys, as well as the links that can be made between the two surveys and the two groups that responded to each.

SDL will Resell Language Weaver Machine Translation Software

Source: Common Sense Advisory
Date: 28th April 2009
Author: Donald A. DePalma and Benjamin B. Sargent

SDL and Language Weaver today announced a strategic partnership in which SDL becomes the primary sales channel for Language Weaver's statistical machine translation (SMT) software in the commercial market. Language Weaver will continue selling to government entities and OEM-oriented partners. In this post, we analyze the deal and how it affects customers and competitors.

Global Deals Translate into Growth Potential for SDL

Source: Financial Times
Date: 16th March 2009
Author: Bob Sherwood

Even in a recession, companies have to talk to their customers. And global companies have to do it in dozens of languages. As e-commerce and corporate websites become more complicated, with greater use of video and graphics, translation services are becoming increasingly complicated and costly. At the same time, more and more companies are pushing into emerging markets.

The Dangers Businesses Run by Ignoring Languages

Source: Financial Times
Date: 29th February 2009
Author: Mark Lancaster

Ignore language and you ignore most of the world. In today’s business environment most global businesses receive the majority of their revenues from countries other than their own. When you speak to someone in their own language, you connect with them and bond with them in a way not possible in a language other than their mother tongue.